The advertisements are controlled and managed by Google and Web publishers simply need to create a free AdSense account and copy and paste provided code to display the ads. Revenue using AdSense is generated on a per-click or per-impression basis. It is free to become a verified website publisher in the Google AdSense program.
Google currently offers a number of different AdSense programs, depending on the type of content you will place the ads on (e.g. webpage or RSS feed). Some of the more common programs include:
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